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the PROFESSIONAL BRANDS WE USE

 
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Our Heritage

MATRIX, a leading professional haircare and hair color company in the United States, is part of L’Oreal USA’s Professional Products Division.

Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. Before he founded Matrix, Mr. Miller was a hairdresser for over 20 years. Mr. Miller decided to try his hand at running a different kind of company in 1971, when he developed individually applied eyelashes. He formed a firm, Ardell, to market the product to retailers and to beauty salons. Ardell eventually created and sold a hair color product.

In the late 1970s, Mr. Miller saw that the retail market was shrinking and decided to sell Ardell in 1980 in order to concentrate on building Matrix, which would market its products only to professional haircare buyers.

“I felt that in order to be successful, I needed more focus. I chose the professional end because I knew the business and I liked it better,” he said.

The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity.

Now, over two decades later, the Millers’ original ideas still stand strong, and Matrix is committed to the development of the salon professional, offering a wide range of haircare, haircolor and texturizing products including: Biolage, Oil Wonders, Total Results, COLORINSIDER, SOCOLOR, Color Sync, Gloss Sync, Logics, LightMaster, V-Light, Vavoom, COLORGRAPHICS, Opti.Collection, Opti.Effects, Opti.Smooth and Style Wave.



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BIOLAGE was created in 1990 in the United States by founders Arnie and Sydell Miller, both hairdressers, who pioneered the use of botanicals to care for hair. They believed in the power of nature to support the wellbeing of both stylists and clients. Today, BIOLAGE is a worldwide leader in Professional Haircare with iconic ranges including HydraSource, ColorLast, and Biolage Advanced as well as a full range of Biolage Styling sold in salons around the world.

Biolage R.A.W. is Real. Authentic. Wholesome. This powerful haircare regimen gives you the power to create the hair you've always dreamed of - while being good for you and good for the environment. Biolage R.A.W. is a range of feel-good, look-good, do-good hair care. This 70-100% natural-origin haircare range provides a unique sensorial experience combined with true professional results. So live Real. Authentic. Wholesome. #LiveRAW

Q: What is natural-origin?

A: We consider an ingredient to be of natural origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original plant or mineral source

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evo is an innovative, professional hair and beauty product manufacturer with individuality and integrity; a manufacturer that speaks the truth.

born from a desire to produce an exclusive salon range (and not sell it as the answer to life, love and other woes), evo steps outside the normal realm of truth-stretching invention in a 'wake up and smell the coffee' crusade of twisted honesty - designed to make people think. and so comes the catch phrase - saving ordinary humans from themselves™.

inside bottles of evo that are bursting with personality, you'll find luxurious products that are sulphate, paraben, dea, tea and propylene glycol free; products that give professional results while respecting the environment.

you won't find unnecessary, over-marketed ingredients; no imaginary technology, no myths, no gimmicks. all ingredients in evo formulations are active; nothing is added only to make claims on the label.